Marketing Services from Dice Design.

Marketing Your Website.

If you want your website to be found, then marketing and optimisation is essential. We offer Search Engine Optimisation, Pay Per Click management, Analytics and performance testing.

 

Search Engine Optimisation.

Search Engine Optimisation is the process of improving the volume or quality of traffic to your web site, traffic arrives from search engines via "natural" or un-paid search results.

The practice involves optimising a sites content to be more easily indexed by Search Engines and give better results on Search Engine results pages.

Using SEO techniques primarily involves editing HTML, URL's and content to demonstrate levels of importance and to remove barriers to web crawler activity.

 

Search Engine Marketing.

SEM (Search engine marketing) is the practice of marketing your website to improve its visibility in search engine results pages (SERPS) via the use of paid for placement, contextual advertising and paid inclusion.

Advertising

Whatever your budget is your can make your Ads display on search engine results pages. We particularly like using Google AdWords, and can run your online PPC (Pay Per Click) campaign.

Keyword Research & Targeting.

Keyword research is a practice to find and research actual search terms Internet users enter into the search engines when conducting a search. By tweaking keywords you can balance costs with the quaility of incomming traffic.

Landing Pages

In online marketing a landing page is the page a Internet users arrives upon after clicking on a advertisement or a search-engine result link. To improve the effectiveness of these links into your website, a new page can be created to include content with reliance to the advertising or search result keeping the user on your website for longer.

 

Optimisation & Reports.

Testing and reporting on your website can help you in tweaking it's performance which leads to better business.

A/B & Multi-variable Comparative Testing.

Testing and optimization allows you to increase the value of your existing website by optimising site content and design. You can quickly and easily compare the performance of subtle changes to existing pages and use the best performing result to increase revenue and ROI whether you’re new to marketing or an expert.

Site Analytics.

With regular reports on your website traffic and performance you can measure your marketing activities success and insights into the way people use your website.